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The Bison are leaving behind an unprecedented run of dominance for the unknowns of the highest level of college football, but nobody in Fargo is interested in taking a small step.
WATCH
Big 12 Commissioner Brett Yormark on the CFP, Conference Growth and Going Global
Sports Illustrated staff writer Bryan Fischer speaks with Big 12 commissioner Brett Yormark at the 2026 Big 12 Football Media Days at The Star’s Ford Center in Frisco, Texas, about the conference’s push to earn multiple College Football Playoff bids, the importance of winning on college football’s biggest stage and creating more resources for Big 12 schools. Yormark also discusses rising sponsorship revenue, the Monster Energy partnership and his plans to expand the Big 12 brand internationally.
00:14:47 | Aug 31, 2026
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Big 12 Commissioner Brett Yormark on the CFP, Conference Growth and Going Global
Aug 31, 2026
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Big 12 Commissioner Brett Yormark on the CFP, Conference Growth and Going Global
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