Jerry Jones' Cowboys soap opera quote is rare glimpse at his honest mindset

Jerry Jones has been living the high life in the lead-up to the premiere of the upcoming Netflix docuseries America's Team: The Gambler and His Cowboys. The 8-part docuseries, which drops on Tuesday, August 19, relives the glory days of the Dallas Cowboys' 1990s dynasty.

Ahead of the worldwide premiere, Jerry and his cronies had a little blue carpet shindig in Los Angeles this week.

The stars were out to celebrate the documentary and Jones was there to soak in the attention alongside his family and some of the legendary players to come through the franchise.

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While making his way down the blue carpet, Jones fielded questions from select media members and dropped the most honest quote we've ever heard from the Cowboys owner/general manager.

"The Cowboys are a soap opera 365 days a year," Jones said with a smile. "When it gets slow, I stir it up… There is controversy. That controversy is good stuff in terms of keeping and having people’s attention."

#Cowboys owner Jerry Jones says the quiet part out loud:

“The Cowboys are a soap opera 365 days a year. When it gets slow, I stir it up… There is controversy. That controversy is good stuff in terms of keeping and having people’s attention.” pic.twitter.com/F6ecKbaIjB
— Ari Meirov (@MySportsUpdate) August 13, 2025

The quote is real for any Cowboys fan. Not an offseason goes by that Jerry Jones doesn't drum up some sort of controversy. And, in recent years, it has revolved around the contract negotiations with his star players.

MORE: Jerry Jones' love of 'drama & conflict' should have foreshadowed Micah Parsons mayhem

If the quote feels familiar to anyone in Cowboys Nation, it's because it is.

Jerry's soap opera quote is featured prominently at the beginning of the official trailer for the upcoming docuseries.

"The Dallas Cowboys is a soap opera 365 days a year."

Jerry Jones with the most Jerry Jones comment ever in the first official preview for the Netflix documentary on Jones and the Cowboys. pic.twitter.com/ohBo9Rhgkg
— John Breech (@johnbreech) August 11, 2025

It's no surprise that Jones wants to keep himself and the team in the headlines ahead of the show's release, but it would be nice if he decided to make one final splash in the headlines by signing Micah Parsons before the start of the regular season.

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