Bills Central

Bills need to mold second-round draft pick into Josh Allen's top target

Josh Allen needs Keon Coleman to grow in the Buffalo Bills' offense.
Jeremy Brener|
Buffalo Bills wide receiver Keon Coleman looks at a an official and points at a spot
Buffalo Bills wide receiver Keon Coleman looks at a an official and points at a spot | Tina MacIntyre-Yee/Democrat and Chronicle / USA TODAY NETWORK via Imagn Images

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Buffalo Bills wide receiver Keon Coleman is going into his second season with the team.

The second-round pick out of Florida State played in 13 games during his rookie season, catching 29 passes for 556 yards and four touchdowns.

Bleacher Report writer Kristopher Knox thinks the Bills need to get Coleman more involved in the offense in the 2025 season.

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Buffalo Bills wide receiver Keon Coleman carries the ball after making a catch in the second quarter
Buffalo Bills wide receiver Keon Coleman carries the ball after making a catch in the second quarter. | Mark Konezny-Imagn Images

"Head coach Sean McDermott and offensive coordinator Joe Brady, meanwhile, need to set up a plan for second-year receiver Keon Coleman. The 2024 second-round pick was expected to become Josh Allen's new go-to wideout, but his rookie numbers (556 yards, 4 TDs) left plenty to be desired," Knox wrote.

"It's imperative that the Bills figure out how to highlight Coleman's strengths and create a rapport between him and Allen."

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The Bills took Coleman early in the draft last year hoping he would become Josh Allen's top target someday. The Bills lost Stefon Diggs in a trade with the Houston Texans, so getting a receiver to replace him was key.

Coleman may not have played as well as he could have in his rookie year, but 2025 offers a new opportunity for him to get into a rhythm for the Bills.

Coleman is getting ready for the team's training camp, which is set to begin in late July.

Buffalo Bills wide receiver Keon Coleman carries the ball after making a catch against the Miami Dolphins
Buffalo Bills wide receiver Keon Coleman carries the ball after making a catch against the Miami Dolphins. | Mark Konezny-Imagn Images

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Jeremy Brener
JEREMY BRENER

Jeremy Brener is an editor, writer and social media manager for several On SI sites. His work has also been featured in 247 Sports and SB Nation as a writer and podcaster. Brener grew up in Houston, going to Astros, Rockets and Texans games as a kid and resides in Central Florida. He graduated from the University of Central Florida with a Bachelor's degree in Broadcast Journalism minoring in Sport Business Management. Brener can be followed on Twitter @JeremyBrener.

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