Jerry Jones overcome with emotions talking about Cowboys' worst loss in Netflix doc.

Dallas Cowboys owner Jerry Jones gets emotional sharing the worst loss the team has suffered under his ownership in Netflix documentary.

Dallas Cowboys owner Jerry Jones looks on before the game against the Baltimore Ravens. | Jerome Miron-Imagn Images

The Dallas Cowboys are the center of attention once again as the NFL enters a new season. No, it isn't much for their play on the field, but they are the focal point of a new documentary.

Earlier this week, Netflix released "America's Team: The Gambler and His Cowboys." The documentary looks back on the most successful years of the franchise under owner Jerry Jones, but also takes a closer look at Jones and what he means to the franchise.

Love him or hate him, it can't be denied that Jones loves his Cowboys. In one scene from the docuseries, Jones gets emotional talking about the worst loss the franchise has suffered since he bought the team.

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The Cowboys' owner points to the 2023 Wild Card loss to the Green Bay Packers as the worst loss in franchise history.

I believe the Cowboys’ 2023 playoff loss to the Packers (down 48-16 midway through the fourth quarter) is the worst loss in franchise history. Jerry Jones in the “America’s Team” Netflix series: “This loss hurt us, in every way, more than any one we’ve ever had.” pic.twitter.com/qgXG54zUwk

— Jon Machota (@jonmachota) August 19, 2025

Jones stated that the loss hurt him and the franchise more than any they've ever suffered, and Cowboys fans would possibly agree.

Sure, there's another loss to the Packers that stands out to many fans. However, the Cowboys truly expected to win that game in 2023.

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Everyone knows the finish: The Packers won big. Now, the Cowboys are fighting to become a postseason team once again, which is something they haven't done since.

Green Bay Packers defensive tackle Devonte Wyatt rushes Dallas Cowboys quarterback Dak Prescott. | Wm. Glasheen/USA TODAY NETWORK-Wisconsin / USA TODAY NETWORK

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