Brian Schottenheimer channels viral TikTok trend over Cowboys play-calling

Dallas Cowboys head coach Brian Schottenheimer pulled an unexpected reference when discussing his play-calling for the team.

Dallas Cowboys head coach Brian Schottenheimer looks over his play sheet against the New York Jets at MetLife Stadium. | Robert Deutsch-Imagn Images

The Dallas Cowboys have been flying high on offense through the first five weeks of the 2025-26 NFL season, with Brian Schottenheimer and Klayton Adams cooking up a well-balanced scheme.

Dallas' biggest surprise has been the rushing attack, with Javonte Williams exceeding any and all expectations.

Williams currently ranks third in the league with 447 rushing yards and is tied for second with five touchdowns.

MORE: NFL Power Rankings Roundup: Dallas Cowboys make noise heading into Week 6

Brian Schottenheimer was asked about the offense and the play-calling through the first five weeks, and he tried to take a comical approach. Schottenheimer pulled a deep reference to a viral TikTok trend that left many people confused.

Cowboys coach Brian Schottenheimer, talking about his offensive play-calling, said his kids recently asked how he was doing with it: “I was like, ‘You know, 6-7, 6-7.’

“They were like, ‘You know about that?’ Yeah, I’m 51. I’m not 90.” pic.twitter.com/IX2SustFRy

— Jon Machota (@jonmachota) October 6, 2025

The 6-7 reference is used to describe something as mediocre, so Schottenheimer is saying he still has room for improvement.

MORE: Cowboys’ hidden gem among highest PFF grades against Jets in Week 5

If the offense can get to an 8 or 9, then the Cowboys will really be rolling by the end of the season.

Dallas Cowboys head coach Brian Schottenheimer looks on from the sidelines against the Green Bay Packers | Jerome Miron-Imagn Images

— Enjoy free coverage of the Cowboys from Dallas Cowboys on SI —

6 winners & 2 losers from Dallas Cowboys blowout win vs Jets Week 5

3 takeaways from Dallas Cowboys' dominant win over Jets in Week 5

Cowboys’ unheralded duo just did what many team legends never could

Dallas Cowboys mock draft lands team 'giant & disruptive DT,' elite cover corner

Cowboys find diamond in the rough after James Houston's Week 5 performance

PHOTOS: Meet Brenley Herrera, viral Dallas Cowboys Cheerleader rookie